关键词: 文化适应 , 民族认同 , 文化认同 , 购买行为 , Logit模型

Abstract: Culture is recognized as the most profound influence on consumer behavior. Containing four measures of acculturation dimensions and examining a multicultural sample of four ethnic minority consumers in US, this study sets up the Logit model and examines the influence of cultural adaptation on purchase traditional ethnic vegetable. The results indicate significant effects of acculturation on the behaviors of minority consumers. Language, ethnic identity and culture identity, the three measures of acculturation, have highest correlation with the behaviors of minority consumers. Specifically, there is a positive correlation between ethnic identity and consumer behavior; Language and culture identity have negative correlation with consumer behavior. Rather, the relationship between the length of residence and consumption behaviors proves to be irrelevant in this paper. Hence, implications of multinationality countrys consumer behavior are suggested.

Key words: acculturation , ethnic identity , culture identity , consumption behavior , Logit model