关键词: 流通商主导 , 供应链模式 , 相似流通渠道

Abstract: As manufacturers channel power being balanced or even transcended by the downstream distributors, traditional manufacturerled supply chain management model is limited, with the increasing strength of distributorled supply chain. According to relationship between supply chain and similar circulation channel, channel relationships based on distribution management can develop to supply chain integration relationships to improve efficiency. The specific application patterns include: wholesalerled supply chain based on extending of Wtypechannels, retailerled supply chain based on transformation of Rtypechannels, 4PL(Fourth Party Logistics)led supply chain based on decomposition of Mtype channels.

Key words: distributorled , supply chain model , similar distribution channel