关键词: 城市品牌, 品牌评价, 城镇化, 标准化  ,

Abstract: City brand is an important asset of a cityStrengthening the cultivation of city brand，enhancing the popularity，reputation and influence of city brand are important for a city's economic and social developmentBased on the development status of Chinese cities，the paper uses the theory of brand value development and “five elements”  model（tangible assets，intangible assets，quality，service and technological innovation） to design the index system of city brand evaluation（including 5 firstgrade indicators and 37 secondarygrade indicators） and study the quantitative evaluation method，which provides a theoretical framework for the establishment and evaluation of the national standard of the city brand in ChinaPolicy recommendations are put forward to enhance the influence of city brands

Key words: city brand, brand evaluation, urbanization, standardization  ,