关键词: 公众环境关注, 绿色创新, 政府规制, 企业生态观念

Abstract: This paper focuses on the impact of public environmental concerns on corporate governance and corporate behavior from the perspective of formal and informal institutionsThis paper uses Ashare manufacturing listed companies from 2010 to 2018 as research sample to examine the relationship between public environmental concerns and corporate green innovation behaviorThe results of the study find that there is a positive correlation between the public environmental concerns of the company's location and the company's green innovation behaviorTwo underlying channels lead to these resultsFirst，public environmental concerns play a role by strengthening government environmental regulations，and political connections will weaken this channelSecond，public environmental concerns play a role by raising corporate ecological awarenessThis impact is even more pronounced if the chairman is female，elder or has hometown preferencesThe results suggest that public as an important stakeholder impacts corporate environmental behavior.

Key words: public environmental concerns, green innovation, government regulation, corporate ecological concepts