中国企业的CSR认知、行动和管理——基于问卷的实证分析

经济理论与经济管理 ›› 2010, Vol. ›› Issue (9): 63-70.

中国企业的CSR认知、行动和管理——基于问卷的实证分析

尹珏林¹, 张玉利²

1. 对外经济贸易大学英语学院, 北京, 100029;
2. 南开大学商学院, 天津, 300071

收稿日期:2010-07-06 出版日期:2010-09-16 发布日期:2012-03-01
基金资助:
国家自然科学基金重点项目(70732004);国家自然科学基金青年基金课题(70902080);国家自然科学基金青年基金课题(70902050)

CSR ORIENTATION,BEHAVIOR AND MANAGEMENT:A SURVEY STUDY OF CHINESE MANAGERS

YIN Jue-lin¹, ZHANG Yu-li²

1. School of International Studies, University of International Business and Economics, Beijing 100029, China;
2. School of Business, Nankai University, Tianjin 300071, China

Received:2010-07-06 Online:2010-09-16 Published:2012-03-01

摘要/Abstract

摘要： 从利益相关者理论、企业社会责任理论和企业成长文献出发,本文基于对企业家的问卷调查,对其CSR认知、行动和管理进行评估。实证分析结果显示,中国企业家对CSR的重要性认可程度较高,且呈现出更加战略地看待CSR的趋势;企业践行CSR的方式仍较为狭窄和单一,整体上对于公共责任投入了较多人力物力;企业的责任管理落后于其责任行动,企业倾向于通过组织文化和高管领导力等隐性制度来保障CSR实施,而较少地诉诸显性制度措施(如伦理守则和培训)。同时,性别、地域、行业经验、教育程度、发展阶段对企业的CSR认知、行动和管理影响显著。

关键词: 企业社会责任, 商业伦理, 中国企业

Abstract: This paper analyzes the CSR orientation,behavior and management based on a survey study of Chinese managers.The results show that: Chinese managers place relatively high importance on CSR and exhibit a tendency of regarding CSR strategically;businesses involve themselves in socially responsible activities in a sketchy way,restricted mainly to philanthropic events;CSR management lags behind CSR perception and behavior,which means that enterprises tend to turn to implicit means to ensure CSR implementation rather than explicit means such as code of ethics and training.Meanwhile,sex,region,industry experience,education and stage of growth significantly influence the CSR orientation,behavior and management of Chinese enterprises.

Key words: corporate social responsibility, business ethics, Chinese businesses

中图分类号:

F270.05

尹珏林, 张玉利. 中国企业的CSR认知、行动和管理——基于问卷的实证分析[J]. 经济理论与经济管理, 2010, (9): 63-70.

YIN Jue-lin, ZHANG Yu-li. CSR ORIENTATION,BEHAVIOR AND MANAGEMENT:A SURVEY STUDY OF CHINESE MANAGERS[J]. Economic Theory and Business Management, 2010, (9): 63-70.

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