组织因素对新产品开发绩效影响的理论与案例研究

经济理论与经济管理 ›› 2009, Vol. ›› Issue (2): 65-71.

组织因素对新产品开发绩效影响的理论与案例研究

欧阳桃花¹, 蔚剑枫², 苟大伟²

1. 北京航空航天大学经济管理学院, 北京, 100191;
2. 中国人民大学商学院, 北京, 100872

收稿日期:2008-12-20 出版日期:2009-02-16 发布日期:2012-03-01
基金资助:
国家自然科学基金项目(70772092);教育部人文社科项目(07JA630082)

EFFECTS OF ORGANIZATIONAL CHARACTERISTICS ON PERFORMANCE OF DEVELOPING NEW PRODUCTS

OUYANG Tao-hua¹, YU Jian-feng², GOU Da-wei²

1. School of Economic Management, Beijing University of Aeronautics and Astronautics, Beijing 100191, China;
2. Business School, Renmin University of China, Beijing 100872, China

Received:2008-12-20 Online:2009-02-16 Published:2012-03-01

摘要/Abstract

摘要： 组织文化、资源相互协调与配合、产品开发组织架构等组织因素是新产品开发绩效的关键因素。海尔洗衣机产品的开发,创建了面向市场的组织文化与资源共享的平台,在新产品开发团队中,推行模块经理与型号经理相结合的新产品开发组织架构,较好地兼顾了产品开发中的市场、技术、成本三个维度,提高了新产品开发绩效,创建了高绩效的新产品创新模式。

关键词: 新产品开发绩效, 组织因素, 案例研究

Abstract: Organizational cultures,coordination of resources,and organizational infrastructures are key factors of developing new products.The development of Haier washing machine constructs a platform where the organizational culture and resources can be shared together.In the team of NPD,the organizational infrastructure which combines type managers and modal mangers gives considerations to three latitudes,i.e.,market,technology,and cost.This pattern enhances the performance of NPD,and provides great preference to Chinese companies for refining their future NPD.

Key words: performance of NPD, organizational characteristic, case study

中图分类号:

F273.2

欧阳桃花, 蔚剑枫, 苟大伟. 组织因素对新产品开发绩效影响的理论与案例研究[J]. 经济理论与经济管理, 2009, (2): 65-71.

OUYANG Tao-hua, YU Jian-feng, GOU Da-wei. EFFECTS OF ORGANIZATIONAL CHARACTERISTICS ON PERFORMANCE OF DEVELOPING NEW PRODUCTS[J]. Economic Theory and Business Management, 2009, (2): 65-71.

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