关键词: 道德滑坡, 重复失德行为, 从众效应

Abstract: The slippery slope is the repeated conducts of corporate immoral behaviors,which leads to the dramatic drop of corporate moral level.Different from single corporate immoral behavior,slippery slope occurs when companies conduct repeated immoral behaviors in a time series,which have some specific characters.Using event history analysis,this paper empirically tests the hypotheses.There are strong dynamic interactions between those sequent events in corporate slippery slope.Furthermore,corporate slippery slope could not be only treated as conducts of a single firm but it is also greatly affected by group attributes and conformity effects.

Key words: slippery slope, repeated immoral behaviors, conformity effect