Nowadays, more and more women are participating in the executive team, and they are becoming an important force to promote enterprise innovation. Using pooled OLS method of controlling area, industry and year, this paper explores the impact of female executives' participation on enterprise innovation strategy and the moderating mechanism of the relationship between them, and then uses instrumental variables to deal with the possible endogenous problem. The results show as follows: Firstly, the proportion of female executives helps enterprises to put forward innovative strategies. Secondly, the power of female executives plays a positive moderating role in the relationship between them. Thirdly, compared with stateowned enterprises, the increase of the proportion of female executives in nonstateowned enterprises is more conducive to enterprise innovation, but the effect has not been reflected in hightech and nonhightech industries. Fourth, further mechanism testing found that the positive impact of female executives' participation on corporate innovation is partly achieved through the quality of corporate information disclosure. The conclusion fully shows that the female executives can give full play to their own gender advantages, and “female strength” will have a positive effect. The research conclusions have a certain inspiration for the configuration and construction of the enterprise management team, and provide reference for the government to formulate women's development policy. We hope to break the “glass
ceiling” and provide help for the development of women.