Economic Theory and Business Management

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FUNCTIONAL INTEGRATION AND STRATEGIC CHOICE OF CHARACTERISTIC TOWNS—— A Study Based on Zhejiang Province

YI Kaigang,LI Feiqin   

  1. Zhejiang Gongshang University
  • Online:2019-08-20 Published:2019-08-16

特色小镇的功能聚合与战略选择*——基于浙江的考察

易开刚,厉飞芹   

  1. 浙江工商大学
  • 基金资助:
    本文得到教育部人文社科青年基金项目(18YJCZH091)、浙江省软科学研究计划项目(2018C25017)、浙江省高校重大人文社科攻关计划青年重点项目(2018QN049)的资助。

Abstract:

As a new type of space organization which integrates multiple functions, functional integration is very important to the connotative development and sustainable growth of characteristic towns. This paper analyzes the attributes of functional integration, and points out that “goal consistency” and “internal correlation” between the four functions of industry, culture, tourism and community, which have a direct impact on the degree of functional integration. Facing with the realistic predicament of nonintegration of functions in characteristic towns, this paper analyzes the causes, then combines with the practical experience of characteristic towns in Zhejiang Province to construct the internal mechanism of “forward integration (enhance the target traction) & organic integration (enhance the synergy of power)” as the core. At last, this paper puts forward four suggestions to enhance the degree of functional integration: focusing on the main business, optimizing the space, improving the value, and leading the talent.

Key words: characteristic town , functional integration , forward integration , organic integration , strategic choice

摘要:

作为“产城人文”融合共生的新型空间组织,功能聚合对特色小镇的内涵式发展至关重要。本文首先对特色小镇的功能聚合进行了属性分析,指出产业、文化、旅游、社区这四大功能之间的“目标一致性”和“内在关联性”直接影响了特色小镇的功能聚合度。面对特色小镇“功能不聚”“聚而不合”的现实困境,本文在成因分析基础上,结合浙江省的实践经验,构建了以“正向聚合+有机聚合”为核心的内在机理,并从“主业聚焦、空间优化、价值提升、人才引领”四个方面思考了提升特色小镇功能“聚合力”的战略路径。

关键词: 特色小镇 , 功能聚合 , 正向聚合 , 有机聚合 , 战略选择