关键词: 市场适应性 , 企业社会资本 , 企业制度化

Abstract: To adapt the complex and dynamic environment，firms need to deal with the ambiguous demand of “scale” and “efficiency”：the exploration of new opportunity and the existing certaintyAn organization demonstrates market adaptability，which can mobilize the resource allocation flexibly based on the dominant demand of marketInstitutionalization is an effective approach to establish or enhance market adaptabilityMarket adaptability requires firms to response to environmental change rapidlyHowever，as an important resource，social capital is path dependent，which cannot match with market automaticallyTheir developments will be synergy dynamically，which complicates corporate institutionalizationThrough the longitudinal study of Gome，this paper focuses on the effect on corporate institutionalization of the dynamic synergy mechanism of market adaptability and social capitalThis paper finds that Gomes dynamic synergy mechanism determines the progress of corporate institutionalizationWhen they synergize poorly，the progress acceleratesConversely，the progress decelerates

Key words: market adaptability , social capital , corporate institutionalization