关键词: 创新能力 , 所有权优势 , 进入模式

Abstract: Entry mode was one of the main topics of business strategy.This paper focused on the impacts of the micro-factors. Empirical results showed that there was a positive relationship betweengreenfield investment and Chinese MNCs'self-dependent innovation and internationalization experience, while there was a positive relationship between acquisition and Chinese MNCs'economies of scale and ownership advantage. Secondly, concerning the choice between joint venture and sole venture, there was a positive relationship between acquisition and Chinese MNCs'economies of scale and ownership advantage. This implied the host's culture distance, government's management level and infrastructure might not impact the foreign market entry model of Chinese MNCs,while it was the Chinese MNCs'economies of scale and ownership advantage rather than self-dependent innovation and internationalization experience always to play important role in deciding their entry modes. This might be the main causes that Chinese MNCswere short of quality rather than quantity.

Key words: innovation , ownership advantage , entry mode