This paper, focusing on rural households, discusses the impact of village cadres and clans on farmers preferences for decisionmaking of the land transfer. The hypotheses of theoretical analysis were verified by the data of largesample China Family Panel Studies (CFPS). The result shows that under the realistic constraints of land property rights allocation and transfer market, village cadres and clans, as the authority of villages respectively, exert an important influence on farmers preferences for their decisionmaking of the transfer of rural household land. Village cadres, those represented by business people, can promote rural households paid transfer behavior of land. In contrast, in order to maintain organizational network structure stable, clans have a positive impact on the land transfer for free within their villages, but have a negative impact on the paid land transfer. Moreover, village cadres and clans can also prevent land abandonment. The findings of this paper have certain significance for understanding the behavioral characteristics of village cadres and clans in the process of the land transference marketization.