关键词: 食品企业 , 一体化 , 外包型 , 食品质量

Abstract: This paper constructs an incomplete contract model, which contains consumer, food terminal enterprise and food processing enterprise, to study the influence of consumers food quality concerns on organizational structure choice of food terminal enterprise in China The results show that the more consumer concerns about food quality, the more likely terminal enterprise chooses integrated production In addition, the technology of terminal enterprise and processing enterprise, the fixed capital of terminal enterprise needed by integrated production, the quality cognition of terminal enterprise on intermediate inputs and the revenue proportion of processing enterprise in the trade also affect the organizational structure choice of terminal enterprise

Key words: food enterprise , integration , outsourcing , food quality