Economic Theory and Business Management ›› 2015, Vol. 35 ›› Issue (3): 94-102.
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QIN Zhi-Hua,ZHAO Jing,HU Lang
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秦志华,赵婧,胡浪
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Abstract: On the basis of the existing research, we focus on the process of entrepreneurial decisionmaking under the same business scene. Using statistical analysis of 263 samples, we find that risk perception, risk propensity, effectuation and experience cognitive have important effect on entrepreneurial decisionmaking. The difference is that the risk perception does not mediate the influence of risk propensity to decisionmaking, but has a direct impact on decisionmaking. Effectuation, which caught attention of entrepreneurship research in recent years, also has direct impact on it. The empirical results show that the experience cognitive as an independent variable affects entrepreneurial decisionmaking through the factors of risk perception, risk orientation, effectuation.
Key words: entrepreneurial decisionmaking , risk perception , experience cognitive , effectuation , risk propensity
摘要: 本文以情境检测的方式探讨创业决策的影响因素与作用机理,通过对364份样本的分析,发现已有研究所关注的风险感知、风险倾向、手段导向逻辑、经验认知等因素,都对创业决策具有重要影响。与已有研究结论不同的是,本文发现风险感知不是风险倾向影响创业决策的中介变量,而是与风险倾向并列影响创业决策;与二者并列的另一个重要因素,是近年来创业研究所关注的手段导向逻辑。研究结果发现,经验认知作为自变量,通过风险感知、风险倾向、手段导向逻辑对创业决策发挥影响。
关键词: 创业决策 , 风险感知 , 经验认知 , 手段导向逻辑 , 风险倾向
QIN Zhi-Hua,ZHAO Jing,HU Lang. THE MECHANISM OF ENTREPRENEURIAL DECISIONMAKING: INFLUENCING FACTORS AND RELATIONSHIPS[J]. Economic Theory and Business Management, 2015, 35(3): 94-102.
秦志华,赵婧,胡浪. 创业决策机理研究:影响因素与作用方式*[J]. 经济理论与经济管理, 2015, 35(3): 94-102.
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http://jjll.ruc.edu.cn/EN/Y2015/V35/I3/94