关键词: 重男轻女观念 , 机会主义动机 , 家族企业

Abstract: This study investigates whether cultural concept influences local family firms motivation to implement opportunistic behaviors from the perspective of son preferenceThis study finds that family firms in areas where sonpreference perception is more pervasive are more willing to place male family members in CEO position and more inclined to introduce more family members into the firm;on the other hand,outside investors are more cautious about investing in family firms from sonpreference areasThis study explains the heterogeneity of family firms from the perspective of cultural concepts,extending extant research from the “differences between family and nonfamily firms” level further to the “differences between family firms under the influence of different cultural concepts” level

Key words: son preference perception , opportunistic behavior , family firms