Economic Theory and Business Management
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WU Hanhong,WANG Shen#br#
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吴汉洪,王申
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Abstract: This paper studies the competition strategy of the internet industry competing for market share through product innovation activities in the presence of switching costs and network effectsThis paper finds that the main purpose of some “innovations” is to exclude competitionThis paper also shows a typical development process of the internet industry as followsEnterprises rely on strategic innovation supported by external financing to reduce the cost of consumers switching to their products,compete for market share,and move toward mergers under the constraints of financial constraints,and finally raise the degree of market concentrationParticularly,the existence of switching costs gives companies the incentive to control the switching cost exante,compete for expost market power,and “harvest” users lockedin
Key words: digital economy , switching cost , innovation activity , strategic competition , competition policy
摘要: 在转换成本和网络效应存在下互联网产业通过产品创新活动争夺市场份额。某些“创新”的主要目的为排除竞争。互联网产业一个典型的发展过程是:企业依靠外部融资支撑的策略性创新,降低消费者向其产品转换的成本,争夺市场份额,并在投资约束的限制下走向合并,最终抬高了市场集中度。特别的,转换成本的存在让企业有动力通过事前控制转换成本的创新,争夺事后的市场势力,并且“收割”事后锁定的用户。
关键词: 数字经济 , 转换成本 , 创新活动 , 策略竞争 , 竞争政策
WU Hanhong,WANG Shen. THE INNOVATION AND COMPETITION STRATEGY OF INTERNET ENTERPRISES: A PERSPECTIVE OF SWITCHING COST#br#[J]. Economic Theory and Business Management.
吴汉洪,王申. 转换成本视角下互联网企业的创新竞争策略*[J]. 经济理论与经济管理.
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URL: http://jjll.ruc.edu.cn/EN/
http://jjll.ruc.edu.cn/EN/Y2019/V39/I3/4