Economic Theory and Business Management ›› 2014, Vol. 34 ›› Issue (1): 62-74.
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XU Ning-1, PI Jian-Cai-1, LIU Zhi-Biao-2
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徐宁1, 皮建才1, 刘志彪2
作者简介:
基金资助:
江苏高校优势学科建设工程资助项目(PAPD)
Abstract: Chinese OEMs receive very little profit which are captured by MNC in the global value chain (GVC), and they cant get their own brands and key technologies, so it is difficult for them to upgrade in the chain Choosing the national value chain (NVC) is an important way for OEMs to break through the blockage on technology and brand by MNC and achieve their chain upgrading This paper builds a model of OEM operating under GVC and NVC, analyzes the equilibrium profit of OEM and its influencing factors under GVC and NVC We conclude that the scale of local demand and the effect of digging, the effect on operating cost by OEM experience and fixed investment, and the international and domestic industrial environment are crucial factors which have an impact on the decision of choosing GVC or NVC We also undertake a case study to prove our theoretical analysis
Key words: OEM , global value chain , national value chain , chain choosing mechanism
摘要: 代工企业在GVC(全球价值链)中处于微利化、被俘获的境地,无法拥有核心技术和自主品牌,难以实现真正的升级。选择加入NVC(国内价值链)是代工企业突破跨国买家封锁,实现链条升级的重要途径。本文构建了一个代工企业在GVC和NVC链条下的博弈模型,通过比较不同链条下的均衡利润及影响因素来分析代工企业的链条选择机制。本文的研究发现,国内市场规模及其开发效果、代工生产经验与固定投入对在NVC运营成本的影响以及企业所处的国际和国内行业结构是决定代工企业选择GVC或是NVC的重要因素,相关案例支持笔者的理论分析结果。
关键词: 代工企业 , 全球价值链 , 国内价值链 , 链条选择
XU Ning-1, PI Jian-Cai-1, LIU Zhi-Biao-2. GLOBAL VALUE CHAIN OR NATIONAL VALUE CHAIN ——Research on the Chain Choosing Mechanism of Chinese OEMs[J]. Economic Theory and Business Management, 2014, 34(1): 62-74.
徐宁1, 皮建才1, 刘志彪2. 全球价值链还是国内价值链 ——中国代工企业的链条选择机制研究[J]. 经济理论与经济管理, 2014, 34(1): 62-74.
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