NEW RESEARCHING TRENDS IN THE INVESTMENT MOTIVATION OF MULTINATIONAL ENTERPRISES IN SERVICE INDUSTRY

Abstract

Abstract: There exist some different industrial characteristics between service industry and manufacturing industry in enterprise operation,capital profile and etc.This paper carries out a research on the investment theories of service industry.Based on our explorations of the recent and latest papers in investment theories of service industry,we conclude that service enterprises prefer to considering factors on potential market,efficiency promotion,competitive advantages,and developing gap when making foreign investments.

Key words: service industry, investment motivations, gap theory

摘要： 服务业以其区别于制造业的行业特性和资产组合决定了它特有的跨国投资模式,本文主要针对服务业跨国投资动因问题进行分析,在梳理最新研究成果的基础上提炼服务业投资动因理论的新趋势,即基于市场寻求、竞争优势、效率寻求和距离论动因,进一步探讨国别和行业差异的影响作用。

关键词: 服务业, 投资动因, 距离论

CLC Number:

F830.59

DU Li-hong. NEW RESEARCHING TRENDS IN THE INVESTMENT MOTIVATION OF MULTINATIONAL ENTERPRISES IN SERVICE INDUSTRY[J]. Economic Theory and Business Management, 2010, (8): 32-37.

杜丽虹. 服务业跨国公司投资动因理论前沿研究[J]. 经济理论与经济管理, 2010, (8): 32-37.

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