LOCALIZING OF MULTINATIONAL CORPORATIONS:MOTIVATIONS, CHARACTERISTICS, AND EFFECTS

Economic Theory and Business Management ›› 2003, Vol. ›› Issue (2): 42-47.

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LOCALIZING OF MULTINATIONAL CORPORATIONS:MOTIVATIONS, CHARACTERISTICS, AND EFFECTS

WU Xian-ming

School of International Business, Nankai University, Tianjin 300071, China

Received:2002-12-15 Online:2012-03-01 Published:2003-02-16

跨国公司当地化:动因、特征与影响

吴先明

南开大学国际商学院天津 300071

基金资助:
国家社会科学基金(00CJY001)

Abstract

Abstract: Success of multinational corporations in Chinese markets lies in their newly making advantages as well as original ones. Localizing of multinational corporations changes, to some extent, their former business modes and gives new explanations to competition advantages.

Key words: multinational corporation, localizing, globalization

摘要： 跨国公司在中国市场的成功不仅需要依靠原有的优势,而且必须针对中国市场的特点创建新的优势。当地化在一定程度上改变了跨国公司原有的商业模式,并对竞争优势作出了新的解释。

关键词: 跨国公司, 当地化, 全球化

CLC Number:

F415.1

WU Xian-ming. LOCALIZING OF MULTINATIONAL CORPORATIONS:MOTIVATIONS, CHARACTERISTICS, AND EFFECTS[J]. Economic Theory and Business Management, 2003, (2): 42-47.

吴先明. 跨国公司当地化:动因、特征与影响[J]. 经济理论与经济管理, 2003, (2): 42-47.

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LOCALIZING OF MULTINATIONAL CORPORATIONS:MOTIVATIONS, CHARACTERISTICS, AND EFFECTS

跨国公司当地化:动因、特征与影响

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LOCALIZING OF MULTINATIONAL CORPORATIONS:MOTIVATIONS, CHARACTERISTICS, AND EFFECTS

跨国公司当地化:动因、特征与影响

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