Abstract: In the new century, media IT will shape the new trend of decomposing and reorganizing, which is in accordance with and helpful for the process of economic globalizing, highly informationizing, digitalizing and everyone-participating.

Key words: IT industry, media economy, media organization

摘要： 在新世纪中,媒介信息产业将形成新的产业分解和整合趋势,以适应并进一步有力推动经济全球化以及人类社会高度信息化、数字化和全民参与的进程。

关键词: 信息技术产业, 媒介经济, 媒介组织